Better Blogging: Run an Advertising Audit and Digging into Statistics

Today I picked two assignments for my 31 Days to Building a Better Blog. The first was running an advertisement audit. Along with decluttering my sidebar, I think I like the layout better.

Ads Audit

I changed one of the ads to smaller, even though Darren made his bigger, just because I thought it looked better when you first open the page. The others I moved a bit to get the labels and subscribe form a little closer to the top of the page. I also added the follow gadget once I figured out what I was doing so I needed the ad to be smaller for that sidebar.
Then my friend, Donna, called and we worked on the sidebar layout together which helped me complete my previous assignment.

Digging into Statistics
Next, I moved onto my blog statistics. First I wanted to see what my popular posts are so I can post something along those lines. My top five post are:
  1. FAQ: How did you find out you are gluten intolerant?
  2. My Bedroom Floor Collapsed
  3. An untitled blog post of a picture I took from the Anza-Borrego Desert.
  4. My recipe for Gluten Free Biscuits and Gravy
  5. A Better Blogging Post about scheduling my blog posts.
Okay, I can work with this. Scrolling down further I noticed that the most clicked on posts are about Blogging, Gluten Free, Random Pictures and my bedroom floor collapsing. I understand the Blogging and Gluten Free post. 
I didn’t realize that random pictures were such a huge hit. But then I thought about it. Sometimes when I am searching the internet on Google, I click on images and browse them. Maybe that is what people are doing to stumble onto my blog?
As for my bedroom floor collapsing, I have no idea. Maybe people are curious? Maybe they are searching because there is a huge rise in collapsing bedroom floors? I have no idea. I google searched for “bedroom floor collapsed” and it was at the top of the search page. #1 in search! Sweet. But searching for “bedroom floor collapse”  and I stopped looking around page 36 of the gooooooooooooogle search. I am going with that people are fascinated with me almost dying.

Also I noticed that my Contact me/ Stalker Guide page has quite a few hits. I think Darren was right about the contact page.

Referring Sites Statistics


Next I looked at the referring sites. Most are google, facebook, twitter and my friends blog. Then there is a random blog about viagra that showed up. I am good with that. I’m not sure how to work with that information other than to work on my SEO in each post and maybe write more about sex (just kidding!).

I looked at the keywords that brought people to my blog and found it interesting.

dotchilatham.com is the most used keyword for finding my site. So is “baker’s acres”, “baker acres blog”, “Dotchi Latham” “bakers acres blog pic 2010” and “bakers acres hindi”.

The first thing I thought was, “Someone searched my name?” It’s not a common name like Joe Blow, Jane Doe, Sue Smith or anything. It’s rather original. I enjoyed my momentary ego-boost and kept scrolling.

The big keywords that stand out are about gluten free bread, android apps and medical issues. I jotted down a few ideas that I got from those, looked for a calendar to print to make a full month posting schedule and then got lost in farmville. Note to self: Work on ADD issues!

My Audience Statistics


I got curious about where people are that view my blog so I checked out the audience stats. That was pretty cool! My audience is broader than I thought. For this week alone I have readers from (in order of greatest views to least amount of views):

  • United States
  • China
  • Canada
  • Germany
  • France
  • Ukraine
  • India
  • Netherlands
  • Australia
  • Romania
Looking at all time views adds Latvia and Iran. I thought that was really cool. Thanks everyone! I am not sure how I am going to use this to help my blogging experience but I am going to research Latvia next because I haven’t heard of it. 
Now that I have a better idea of how to use popular blogs and keywords for writing ideas and I know people like pictures, I can blog more with a better idea of what draws people to this blog. Hopefully, I will have more readers and more people will start commenting. I LOVE comments!!!
I am off to start outlining my new ideas for blogging and map out a month of blogging ideas.
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I am that crazy lady that lives in the bell tower with all the bats. I keep blogging to keep what little sanity I have left.

Posted in 31 days to a better blog, Blogging
2 comments on “Better Blogging: Run an Advertising Audit and Digging into Statistics
  1. Java says:

    You are up early. Enjoyed reading your blog this morning.

  2. Good to see you this morning too 🙂 I am usually awake until 3 or 4AM. I wanted to finish this post before going to bed LOL. Off to check out your blog!

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